A collection of the work completed in the SMMBC 105 – Intro to Social Media Marketing course at BYU-Idaho.
All work completed during the Fall 2021 semester. Many links open as a PDF file.
The following Course Outcomes are from the SMMBC 105 – Intro to Social Media Marketing class syllabus from the Fall 2021 semester.
Course Outcomes (CO)
- Evaluate marketing recommendations based upon introductory principles of marketing.
- Analyze basic performance of popular digital media channels.
- Differentiate digital marketing platforms.
- Identify the various points of the customer journey and how they apply to strategic marketing campaigns.
- Recommend digital channels to potential clients based upon client goals.
- Identify best practices of usability testing and user-friendly websites.
Week 1 – Introduction to Digital Marketing
Week 2 – 4 P’s of Marketing
Week 3 – Social Media
Week 4 – Market Research
Week 5 – Customer Journey & Branding
Week 6 – Branding
Week 7 – Instagram, Influencers & Engagements
Week 8 – Marketing Budget & Email
It’s a Digital Life
Email Marketing Plan (individual submission)
It’s a Digital Life
Email Marketing Plan (group submission)
Week 9 – Usability Testing & Analyzing Data
It’s a Digital Life
Social Media Strategy
Week 10 – YouTube
It’s a Digital Life
Filming
Week 11 – Pinterest, Twitter, LinkedIn
Week 12 – SEO & PPC
Week 13 – Display & Retargeting
Week 14 – International & Socially Responsible Marketing
It’s a Digital Life
Presentation